Why Nike is so popular

In the middle twentieth century; Nike brand founded. It came to the ranks of the world levels only a few decades later. And it also laurelled from some awards. Their marketing success shows that Nike pays more attention to the combination of product and culture. Moreover, they also put an eye on highlighting the brand culture of marketing. Therefore, it wins the glory in markets today. If we explore the root, we can easily find that the success of Nike brand has many characteristics in cultural markets.
First, let us pour the humanistic thought and create the perfect communication and resonance with consumers. The essence of the humanistic thought of Mike mainly embodies in its advertising concepts and marketing strategies. That is communication, rather than the sale demands. The starting point makes room for Nike in the sales market and let it continues to expand and develop. Nike seizes their own characteristics by extensively received by young people, their marketing centered on this consumption age. According to the tendency of consumption, Nike introduces a great number of star elements in the markets. At the same time, the analysis of the teenagers consumption psychology and the creation makes Nike’s communication skills gradually strengthened. There is a place in people’s heart of Nike brand.
Secondly, Nike pays attention to the external investment, and then changes the brand into spirit. Nike chooses not only the best consumer groups, but also the eccentric enterprise cultures. Summarize the success of Nike, we can easily find that Nike is an entity both with patience and toughness. A brand needs spiritual connotation. Nike and many players are moving ahead side by side in many games. What continuously push Nike’s players to break through themselves and challenge the limit is the core of its brand culture composition. In Nike Enterprise’s opinion, it does not care who win the game, but they pay attention to who will shine in the game tomorrow. Nike is taking time and patience to cultivate talents, not simply because Nike wants to combine business with sports, but wants to make quality and create the brand.
Thirdly, the brand will charm if they keep on innovating. Innovation is the eternal development aim in Nike Company. Economic development will make all businesses in the market face the survival of the fittest, it’s speed may exceed the expectations of any business. On the basis of the incomplete statistics, every year Nike will introduce new products as many as twelve million species, which sounds amazing. Whether it is the production of professional sports or sports-related introduction of complementary products, Nike is becoming better and better.
In order to enhance the brand loyalty, Nike stays with sportsmen. As a brand, marketing skills are abnormally important. Especially the relationship of corporation with athletes is the lifeblood of an enterprise on marketing. As is well known to some people; many of the Olympic stars are collaborators of Nike. Nike wins a wide range of supports from athletes with its loyalty. Within the international scope, the famous brands are not only Nike, and interests are not able to change into loyalty. Nike is in line with the athletes. Athletes often find belongings in Nike enterprise.

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